Although the Chinese recreational boat market is still at the infant stage, the 500,000 Chinese millionaires (based in U.S. dollars) represents strong purchasing power for boats. This number is predicted to grow by 12% annually. According to McKinsey & Company, by 2015 China's demand for big ticket items (including boats) will reach USD $11.5 billion which is approximately 29% of the total global market for big ticket items.

According to a survey by our partner China CEO Association, over the next 2–3 years the easy-to-sell boats to their members of Chinese entrepreneurs will meet the following criteria:

• price range: USD $300,000 – USD $800,000
• size range: 30 ft - 60 ft
• with certain brand equity and technical support

The above criteria excludes the possibility of competing with Chinese domestic boat producers, yet fits with the Chinese water infrastructure conditions. And more important, it meets the esteem and self-actualization needs of successful Chinese boat buyers of owning foreign-made recreational boats to entertain business guests.

If you are an international boat company and your boats meet the above criteria, we can help you sell your boats in China. Contact us now!